Posted on: 29 September 2020
A channel letter sign is the type of sign that is made from individual letter shapes to spell the name of your business. These signs may seem simple enough but generally require design skills in order to produce a design that is eye-catching and effective.
Tip #1: Use the Color Wheel to Choose the Letter Color
When it comes to choosing the colors used for your letter sign, you are going to want to get out the color wheel. With a channel letter display, generally, at least two colors are used in the letters. Oftentimes, a primary color fills each letter, with a secondary color to outline each letter.
When choosing the two colors you want to use, you are going to want to make sure that you chose two colors that are complementary to one another for the best visual results.
Tip #2: Use Colors That Reflect on the Nature of Your Business
Second, in addition to choosing complementary colors, you want to choose colors that reflect on the nature of your business. For example, if you already have a well-established logo in your community, you are going to want to continue to use the same colors in your sign.
If you don't have an established color, choose a color that matches the energy and feel of your business. For example, a green tone would be a great fit for a nursery, and a blue tone would be a great fit for a place selling pools and spas.
Tip #3: Match the Font Style to Your Business Style
Third, with a channel sign, you need to choose what type of font you want to use for the letters. Different font styles can convey different meanings and feelings, from a funky and fun feeling to an elegant feeling to a more formal feeling. You are going to want to choose a font style that works with the overall feeling of your business.
For example, if you run a kid's play gym, big bubbly fun letters would be a good choice. If you run a law firm, a more formal script would be more appropriate.
Tip #4: Think About the Background
Be sure to think about the background. You want the design to work with the background of the building. You don't want the colors and design you choose to blend in with the background of the building.
For example, if the building is painted in really dark tones, you are not going to want to install a sign with dark tones. If the color of the background doesn't work with the sign, you can repaint the building, or you can add a backer panel, which will add a background behind the letters. A backer panel can enhance the visibility of your sign.
If you need help designing your channel letter sign, consult a channel letter sign design service. Let them know what type of colors are associated with your business and what type of feel you want your sign to have, and they will work with you to create a sign that meets those specifications.Share