Posted on: 6 September 2022
In addition to physically marking the location of your small business, a perfectly placed business sign will convey your brand's message and even attract potential clients and customers. If you are upgrading your business signage, there are several simple things you can do to ensure the signs stand out from the competition. Here are a few ways you can help your business signs stand out from the rest.
Understand Your Target Market
Your target demographic is a huge consideration to keep in mind when designing a sign. For example, if you are marketing towards children, the signage should be much more whimsical and fun than a business that is geared towards adults, such as an upscale salon or a bar. The target demographic will also influence the font and colors you choose, so keep this in mind when creating a final product.
Choose the Right Font
The font of your signage is one of the most important considerations. Quite simply, if you choose the wrong font, potential clients could be confused about your brand and your target demographic. Additionally, you could create signage that looks great on paper, but the font you choose makes it difficult for customers to read your sign and recognize the name of the establishment.
Decide If Graphics Are Right for You
Graphics are a great way to both catch the attention of passing pedestrians and to let people know the type of service you offer. For example, if you run a coffee shop, including a graphic of a coffee cup makes it very obvious that you serve coffee in your establishment. Your logo or another simple graphic will help your sign stand out from the rest of the stores on your block.
Pick the Ideal Size and Location
The sign should be large enough for passing motorists to notice, even from a distance, but not so large that the sign overwhelms your storefront. Additionally, the sign should be hung high enough that it is easily visible, but not so high that people walking on the sidewalk would not be able to clearly read the sign.
Use Your Signs to Advertise Any Price Savings or Programs Your Company Offers
Finally, if your small business offers potential savings to the customers or you offer a rewards program or ability for customers to join a club, include these perks in the signage. Make sure to highlight these offers, but do not allow the text to be larger than the name of your company.
From choosing the right graphics to picking out an ideal font, there are several simple tips you can utilize to make your business signage stand out from the competition.
Reach out to a business signage company like HLA Enterprises to learn more.Share